A good deal has always been our weakness. ShopClues.com’s first TVC, designed by Enormous Brands, talks about getting any product at the wholesale rate, even when you buy just a single item. And that too, while sitting at your home – or lounging on the balcony.
enormousBrands, a Mumbai based advertising agency, headed by advertising Ashish Khazanchi & Ajay Verma. Ashish, ex-vice chairman and NCD, Publicis Ambience is an industry veteran with more than 20 years in advertising. After completing post graduation from IIM-B in 1993, Khazanchi joined client servicing at Rediffusion-Y&R, where he worked for two years.
The agency will reconnect the heritage brand with the youth.
enormous Brands has bagged the creative mandate of premium ice-cream brand, Baskin Robbins India. The account was won following a multi-agency pitch held in Mumbai.
Ecommerce venture Shopclues.com, that started its India operations in 2011, will be launching its first-ever advertising campaign in September. Ranked as one of the top 5 ecommerce companies in India by Assocham in 2013, Shopclues has earmarked Rs 75 crore for its first-ever brand campaign. The company has appointed Enormous as its creative agency following a multi-agency pitch. The other agencies that made presentations were ITSA and Ogilvy & Mather..
The company has earmarked Rs 75 crore for its first-ever brand campaign.
ShopClues.com, the online marketplace founded in 2011, has awarded its creative duties to enormous Brands following a multi-agency pitch. The other agencies that made presentations were ITSA and Ogilvy & Mather. The account will be handled out of agency’s Delhi office. The media planning and buying activities have been assigned to the Rajul Kulshrestha-headed Xposure.
The era of creative collaborations may well have made a landfall on the Indian advertising industry. Cheil India’s latest television commercial for Samsung’s Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.
Ashish Khazanchi, ex-vice chairman and NCD, Publicis Ambience, and Ajay Verma, former chief growth officer at Draftfcb-Ulka, have joined hands to set up creative agency ‘Enormous’. Joining them, also a third managing partner at the Mumbai-based agency, is Vivek Suchanti, MD, Concept Communications.