Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
The era of creative collaborations may well have made a landfall on the Indian advertising industry. Cheil India’s latest television commercial for Samsung’s Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.
The seamless co-creation both at a strategic and creative level is seen in the Galaxy Grand Neo TVC where it takes the thought ‘Make everyday Grand’ to yet another level. This is ably demonstrated through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to ‘Make everyday Grand!’
Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia said of the collaborative creative campaign, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades – with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”
Ashish Khazanchi, Managing Partner, Enormous Brands shared, “Advertising is always co-created. Be it client – agency, agency – filmmaker or even a creative and media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”
According to Kundan Joshee, Sr. Vice President, Cheil Worldwide SW Asia, “Samsung’s Galaxy Grand is all about making the everyday grand. With the Galaxy Grand Neo we decided to take on a new way to look at this opportunity; we do believe we’ve succeeded.”